Skin care brand Dr. Jart+ has onboarded its first-ever global ambassadors, members of K-pop band Enhypen.
The Estée Lauder companies-owned K-beauty brand will debut its partnership with a new campaign called ‘Supercharged repair Cicapair’.
The campaign will show each member of Enhypen trying to solve a unique challenge, tied to a skin care benefit that Dr. Jart+’s Cicapair line can help solve.
Boyband Enhypen is made up of members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-ki, and burst onto the music scene with the mini-album ‘Border : Day One’, in 2020.
“Dr.Jart+ brings joy to its community through its high performance skin care and whimsical, engaging campaigns,” said Dr Jart+ Global Brand President Christopher Wood.
“Enhypen is the ideal inaugural global ambassador for Dr.Jart+.
“Together we share passion for innovation, art, creativity and great skin.”
The band added in a statement: “We are delighted and honoured to become the inaugural global ambassadors for Dr.Jart+.
“We plan to reveal our most authentic and natural selves with Dr.Jart+.
“We hope our fans around the world join us in our excitement about this partnership, with much more to come soon.”
The campaign complements the launch of a new Dr. Jart+ Cicapair line, which now includes a potent ‘cica complex’, based on Centella asiatica, with additional ingredients such as moisturising allantoin and the brand’s cooling CoolSonic Technology.
The new Dr.Jart+ Cicapair line launches this month in South Korea, before rolling out to China in December 2023, and markets across the US and Europe in the first half of 2024.
