Selena Gomez’s Rare Beauty has tapped actress Ella Bright as its first ever brand ambassador.
Bright, who currently stars in Amazon Prime’s Hit show Off Campus, will front a campaign for Rare Beauty’s best-selling Soft Pinch Liquid Blush titled ‘Made You Blush’
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Showcasing the hero product, together with Bright’s breakthrough in the streaming series and her own love of the product, is said to give the campaign “a sense of real cultural momentum, not just a product push”, the company said in a statement.
Bright said: “I am so excited to announce my partnership with Rare Beauty as the new face of the new 'Made You Blush' campaign.”
“I have been a massive fan of the brand for years, and their Soft Pinch Liquid Blush has always been a favourite in my make-up routine.
“Furthermore, I really admire Rare Beauty's dedication to mental health initiatives, which is why this project means so much to me.”
Social media posts and videos featuring Bright have already racked up more than one million likes on Instagram at the time of writing
In an Instagram video, Bright said: “People are always trying to make me blush, funny thing is, no one can.”
A series of guys then appear in the video to try and make her blush, unsuccessfully.
“It turns out there is only one thing that makes me blush,” concluded Bright: “Soft Pinch Liquid Blush by Rare Beauty.”
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