The team welcomed visitors from around the world to explore materials and formulas designed to reduce waste, encourage circularity, and elevate product performance.
One of the most celebrated highlights was Sludge, an upcycled material made with 70%+ pre-consumer recycled reservoir mud from Taiwan. With its metallic-like finish, weighty feel, and refined texture, Sludge offers a premium alternative to traditional weight used in components such as perfume caps. Its recognition by SGS and inclusion in the “Be Sustainable” zone underscores its potential as a pioneering, ISO 14021-certified material transforming regional by-products into high-value packaging.
Cloud Beauty also showcased the Bubbly Perfume Serum, selected for the “Be Sustainable with Beauty” exhibit. This alcohol-free formulation combines the benefits of skincare with long-lasting fragrance. Its signature bubble-in-solution texture encapsulates natural-origin actives and fragrance molecules that release upon touch, delivering a gentle yet sensorial experience suitable for sensitive skin. By merging two routines into one, this innovation cuts down on both overconsumption and packaging waste.
Another key innovation, the Zero Waste Lipstick, features a patented push-up mechanism that ensures 99% product usage. Its mono-material PET design supports delicate formulas while maintaining recyclability, offering a functional and sustainable solution for brands looking to minimise waste without compromising performance.
Cloud Beauty’s presence extended beyond the booth, with Founder and Marketing Director Judy Wu speaking at Cosmotalks on “Be Sustainable with Beauty,” sharing insights on embedding eco-innovation into manufacturing. The company also proudly collaborated with partners CATISS and F-Beauty Connect, enhancing the booth experience.
Cloud Beauty extends heartfelt thanks to all visitors and partners for an inspiring and successful show.
