Cardi B’s Grow-Good Beauty launches one-day US pop-up in The Bronx

By Alessandro Carrara | Published: 24-Mar-2026
Hair Care

The physical marketing activation is inspired by the beauty supply stores, bodegas and neighbourhood staples that American rapper Cardi B grew up with

American rapper Cardi B’s hair care brand Grow-Good Beauty is launching a one-day pop-up in The Bronx borough of New York, US.

Grow-Good Beauty will debut a branded beauty supply truck outside of The Bronx’s Hip Hop Museum on 24 March from 11am to 6pm.

Designed in partnership with e-commerce platform Shopify, the activation is inspired by the beauty supply stores, bodegas and neighbourhood staples that Cardi B grew up with. 

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It also brings the brand “directly to the community that inspired it”, according to Grow-Good. 

“At Shopify, we are focused on helping brands build direct, meaningful connections with their communities,” said Jessica Williams, Director of Brand Partnerships at Shopify. 

“We are excited to support Grow-Good as it introduces the brand to consumers through this community-first activation in the Bronx.”

Following its Bronx debut, the Grow-Good Beauty Supply Tour Bus will continue on the road, making stops at US cities Newark, Baltimore and Atlanta to coincide with Cardi B’s current Little Miss Drama tour.

Cardi B added: “Alright, everybody, let’s make these bitches hair Grow-Good.”

The reveal of Grow Good Beauty was teased by the American rapper in February.

Speaking on her Instagram story on 11 February, Cardi B revealed she has been working on the brand for the last three years

“I am so excited because this is my baby,” she said in the post at the time.

According to the brand’s website, Grow Good Hair is set to launch in April 2026.

The move comes as celebrity hair care launches, particularly those from brands founded by women of colour, continue to grow in popularity.

Cardi B’s brand announcement follows on from the launch of Beyoncé’s Cécred, which launched in 2024.

Singer Rihanna has also launched a range of hair care products that same year under the Fenty umbrella, spanning styling to deep treatments.

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