British television presenter Stacey Solomon has invested an undisclosed sum in hair care brand Rehab.
The I’m a Celebrity Get Me Out of Here reality TV star is now an official Investor and Business Partner of the female-founded British hair care company.
The funding will be used to assist with the launch of new products later this year, among other things.
Rehab was founded in 2022 by Vicky Ellis and Anastasia Tozer with a focus on offering effective and eco-conscious hair products.
The range claims to “ transform tired hair to its full, healthy, glossy potential”.
Solomon has invested in Rehab as she is a long time user of the brand.
“A long while ago, I used a small business’s hair care product and absolutely loved everything about it,” said Soloman.
“I met up with the women who started it and fell in love with their collection, work ethic, company values and morals, and their ideas for the future.
“For the first time in my career, I have decided to invest my own money into a small business that I believe in so much.
“I cannot put into words how incredible it feels to say that I am going to start a whole new chapter in my life, championing incredible women in business.”
Ellis and Tozer are “honoured” to be the first beauty brand Soloman has invested in.
“Having sent Stacey some of our products to try last year, we were thrilled to hear how much she loved them.
“On top of this, she engaged entirely with our company ethos and everything we stand for as female business owners.
“Therefore, it is no surprise we felt Stacey's greater involvement was the perfect alignment for the brand’s future success.”
Solomon is not the only A-lister to invest in a beauty business.
Pop sensation Dua Lipa recently became an investor in London-based hair care brand Dizziak after being a fan of the range.
Singer Miley Cyrus, meanwhile, has invested an undisclosed sum in self-tanning brand Dolce Glow.
23-time Grand Slam winner Serena Williams has also given funding to some beauty companies.
The tennis star’s company, Serena Ventures, has invested in brands Parfait, Wile and Olly.