Actress Greta Lee is the face of Loewe Perfumes new Botanical Rainbow campaign.
The Russian Doll star features in the imagery which “pays homage to screen test-inspired shots” which showcase Lee’s ranges of emotion, read a statement from the brand.
The campaign marks the release of Loewe Perfumes’ unisex fragrance Aire Anthesis – the latest addition to its Botanical Rainbow collection.
It also celebrates the relaunch of the Un Paseo Por Madrid collection, featuring a redesigned bottle with marble cap.
Lee is photographed with the anthurium flower to celebrate the flowery notes of Aire Anthesis.
She is also pictured with other botanical elements arranged in the style of ikebana – the Japanese art of flower arranging.
40-year-old Lee is best known for her roles on Apple TV’s The Morning Show, romantic film Past Lives and Netflix comedy-drama series Russian Doll.
The Botanical Rainbow campaign was photographed by Tyler Mitchell and the film directed by Albert Moya.
Aire Anthesis is the first in a new generation of scents featuring the signature Loewe Accord, which is based on the Spanish rockrose.
Loewe Perfumes is not the only fragrance brand to debut a new ambassador.
Burberry has tapped Sex Education and Barbie actress Emma Mackey to front its Burberry Goddess fragrance.
Jean Paul Gautier has appointed American actress Yara Shahidi the face of its Gaultier Divine scent. \
Fashion designer Victoria Beckham, meanwhile, is about to launch her first fragrance collection under her beauty brand Victoria Beckham Beauty.
Singer Harry Styles' lifestyle brand Pleasing is also making its fragrance debut with sex-themed perfumes.
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