Burberry taps Emma Mackey as face of new Goddess fragrance

By Austyn King | Published: 31-Jul-2023

The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador

Burberry has tapped British-French actress Emma Mackey to front the campaign for its latest female fragrance, Burberry Goddess.

The Sex Education and Barbie star appears alongside a pride of lionesses – created using footage of the animals in the wild and CGI technology – in the brand’s latest campaign, which is said to represent the power of female strength and inner confidence, according to the Coty-licensed luxury brand.

The 27-year-old described her new ambassador role as “special and personal”, adding: “Fragrance has always been a great love of mine, and I am fascinated with the power that scent can have and the way that it can immediately transport you to a specific time and place in your life.”

The new Burberry Goddess fragrance (£126 for 100ml) features a trio of three types of vanilla, using different extraction methods, promising to deliver “a new kind of rich olfactive experience”, according to perfumer Amandine Clerc-Marie.

It includes top notes of vanilla infusion, said to provide the brightest woody vanilla possible, and lavender; heart notes of firgood, also known as vanilla caviar, described as a sweet, rich and animalic vanilla; and a base of vanilla absolute, said to enhance the fragrance with a “mysterious, milky aspect”, said Clerc-Marie.

The edp is also Burberry’s first-ever refillable fragrance, with the bottle featuring a gabardine-inspired gold label that nods to the brand’s heritage, and finished with a gold medallion.

Who is Emma Mackey?

Mackey landed her breakthrough role as Maeve Wiley in Netflix comedy-drama Sex Education in 2019, a role that saw her garner critical acclaim and a BAFTA award nomination in 2021.

She went on to star in French romantic drama Eiffel and mystery thriller Death on the Nile in 2021, before taking on the lead role as novelist Emily Bronte in 2022’s Emily.

She can currently be seen starring in summer blockbuster Barbie alongside Margot Robbie and Ryan Gosling.

Mackey is the latest famous face Burberry has tapped to front its beauty and fragrance offering, with its ambassadors including Star Wars actor Adam Driver and Chinese actor Chen Kun.

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