Killed for a clean shave: Why the badger deserves better from the male grooming industry

The men’s shaving market is beauty’s biggest exploiter of badgers. Here Cosmetics Business examines how our four-legged friends ended up at the centre of a dark and damaging trade – and why a break with tradition is long overdue

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Cosmetics giant L’Oréal targets new markets with male beauty at forefront

French beauty owner described the 35 new markets as ‘growth engines’, where it will acquire most new business over ...

Wilkinson Sword bans badger hair brushes from male grooming line

Male grooming brand has called time on using badger hair for its products as mounting pressure grows on beauty to fight ...

Elijah founder and model Stephen James on male grooming, branding in 2021 and his new product line

The whoiselijah model has more than two million Instagram followers and co-owns the Barcelona store with Unsigned Group

War Paint founder Danny Gray: 'Men are serious about self-care'

The British make-up brand for men explains why colour cosmetics are linked to male grooming and mental health

Axe debuts street-inspired makeover with fresh packaging for Gen Z audience

Design agency PB Creative worked with the Unilever-owned brand to create graffiti-inspired designs for its deodorant ...

Gillette cuts plastic packaging from razors in favour of cardboard

The move is part of the male grooming brand’s commitment to upping its sustainability credentials

Cosmetics Business reveals the top 5 men's care trends in new report

Lockdown may have poured cold water on the grooming market as men curbed their personal care routines, but a return to ...

Bulldog extends eco-friendly credentials with carbon neutral milestone

The male grooming brand has offset the carbon emissions produced during the production and distribution of all of its ...

Dollar Shave Club reaches out to male grooming concerns with We Got You campaign

Shot in a musical style addressing men's shaving struggles with humour, the Unilever-owned brand's latest clip aims to ...

Melted iceberg serum? How water became a luxury commodity in beauty

A wave of new launches indicates that tap water is no longer enough in beauty NPD

Cosmetics Business predicts 5 Global Beauty Trends of 2021 in new report

As the changed world of beauty enters 2021, this report reveals how brands can adapt to the new reality, and shifting ...

World Mental Health Day: Why male grooming brands should get involved

Close to 800,000 people die due to suicide every year, which is one person every 40 seconds. Cosmetics Business ...

Dollar Shave Club founder leaves as CEO after a decade disrupting the male grooming industry

Michael Dubin and Mark Levin launched the subscription razor brand in 2011 before selling to Unilever in 2016

The future of the male tanning industry, according to the founder of James Read Tan

The 'man tan' has long been popular with men in the public eye, but is increasingly becoming a part of consumers male ...