'Fragrance has moved away from hyper-masculinity': Molton Brown on the evolution of male grooming

The British luxury brand has removed gendered marketing to broaden its appeal to all personalities

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Killed for a clean shave: Why the badger deserves better from the male grooming industry

The men’s shaving market is beauty’s biggest exploiter of badgers. Here Cosmetics Business examines how our four- ...

Manscaped continues sponsorship spree with Wolves Football Club

The global male grooming brand described its sports partnerships as ‘integral’ to the business

Sweyn Forkbeard opens first barber shop boutique in London’s Camden Market

The new space at London’s Camden Market will offer in-store services as well as 125 of the brand’s male grooming ...

War Paint founder Danny Gray: 'Men are serious about self-care'

The British make-up brand for men explains why colour cosmetics are linked to male grooming and mental health

Henkel gears new grooming brand towards barbers

STMNT features 14 skus and has been co-created by barber experts Sofie Pok, Julius Arriola and Miguel Gutierrez

Bulldog raises bar with glass razor made from recycled beer bottles

70% of the products' glass handle is said to be made from recycled beer bottles

Cosmetics Business reveals the 5 biggest men's care trends in new report

The men’s category continues to pose challenges, but by offering more choice and focusing on wider male issues, ...

War Paint boots out mental health stigma with Norwich City link up

Following men’s personal care giants Sure and Gillette, the make-up brand has linked up with a sports team for the ...

Edgewell to acquire male grooming brand Cremo for $235m

The all-cash deal will see the US brand join Edgewell’s existing portfolio of male grooming brands including Jack ...

Melted iceberg serum? How water became a luxury commodity in beauty

A wave of new launches indicates that tap water is no longer enough in beauty NPD

Level up: Why the future of beauty marketing is in video games

No longer just for teenage boys, the gaming industry is getting a makeover and beauty wants in

World Mental Health Day: Why male grooming brands should get involved

Close to 800,000 people die due to suicide every year, which is one person every 40 seconds. Cosmetics Business ...

Scrubd phases out ‘dirty plastic’ with sugarcane packaging revamp

The eco-friendly alternative is said to capture CO2 from the atmosphere and reduce greenhouse gases

P&G secures global marketing rights to Paralympic Games for the first time

The consumer goods giant and maker of Herbal Essences, Oral-B and Gillette has also extended its partnership with the ...

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