With consumers now viewing health as the new wealth and understanding the link between sun exposure and skin cancer, brands have rushed to develop sun protection products that fit with busy lifestyles and the latest beauty trends to show that sun cream is not only for the beach.
7 products heating up the sun protection category
May marks the launch of The British Association of Dermatolgists’ Sun Awareness campaign and #SunAwarenessWeek, a national-wide programme which offers advice on prevention and detection of cancer, but how is the beauty sector innovating to keep us safe in the sun?
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CeraVe Global Brand President Vincent Chauvière's plans to expand the brand's reach and influence
Read moreChauvière, who formerly helped Vichy Laboratoires achieve impressive growth, plans to scale CeraVe’s creator-first communication strategy, with his first mark seen at the L’Oréal-owned drugstore brand’s Global CerAwards, as well as ramping up its expansion into sun care
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Skin Care
CeraVe Global Brand President Vincent Chauvière's plans to expand the brand's reach and influence
Chauvière, who formerly helped Vichy Laboratoires achieve impressive growth, plans to scale CeraVe’s creator-first communication strategy, with his first mark seen at the L’Oréal-owned drugstore brand’s Global CerAwards, as well as ramping up its expansion into sun care
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