The Ordinary is releasing its first-ever book, Ingredients, which claims to debunk formulations to help “simplify” skin care education for consumers.
The coffee table book is described as a guide that delivers “credible education on the commodity ingredients that have found fame in the skin care industry” so consumers really understand what goes into their skin care.
The book is written from the perspective of The Ordinary’s scientific team and delivers a deep dive into formulations, ingredients and labels using science-driven storytelling alongside full colour photography.
It covers the best ingredients for common skin concerns, including acne, sensitivity, and ageing; as well as myth busts ingredient controversies and deciphers claims via accessible explanations.
Ingredients aims to encourage “further exploration, discovery and learning”, Nicola Kilner, co-founder of The Ordinary’s parent company Deciem, told Cosmetics Business at the book’s UK press launch.
“We have officially launched our book which I am so proud of,” said Kilner.
“This is the first time we have created a physical product that is not a beauty formulation as such, and this is so important to our brand identity.
“The Ordinary since 2016 – so almost a decade now – our focus has been on ingredients, but really the transparency, education and empowering our community to have access to the tools and knowledge so they can make the right decision for themselves.
“This is a book that is
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