Rituals, the Dutch beauty brand, has unveiled its limited-edition collection for spring/summer 2026, The Ritual of Seshen, which is themed around Ancient Egypt.
The bathing and body care range is themed around “renewal and purity”, with the lotus flower and orange blossom-infused scent said to evoke imagery of the River Nile’s “sunlit banks” in Egypt.
The strong theming around the Ritual of Seshen is an “ode to the power of fragrance to transport you to faraway places”, Lot van Rij, Innovation Director at Rituals, told Cosmetics Business.
“We chose ancient Egypt because it is an endless source of inspiration for us, where scent was used both in temple rituals and daily beauty routines.”
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.