Augustinus Bader unveils futuristic pop-up by Harry Nuriev

By Sarah Parsons | Published: 12-Jul-2024

The pop-up will run from September 2024 until January 2025 within the luxury skin care brand's Parisian flagship

Augustinus Bader is launching a futuristic pop-up in collaboration with artist and architect Harry Nuriev.

The activation will open from September 2024 until January 2025 within the luxury skin care brand's Parisian flagship.

Nuriev is a US and France-based artist best known for his sci-fi, minimalist interiors and striking silver designs.

He has previously created stores for fashion brands Jimmy Choo and The Crosby Shop.

"I was drawn to Harry's personality and artistic creativity, curious to see what his vision would be for Augustinus Bader on the retail front," said Charles Rosier, CEO and co-founder of Augustinus Bader.

Nuriev explained that the concept for Augustiner Bader was inspired by futuristic technologies alongside the architectural and horticultural traditions found at the former French royal palace, the Palais-Royal.

"The final design is a true combination of these two elements within one project," he said.

"I love Palais-Royal and this project was special to me as I could experience the entire historical creative agenda and add my own layer to it."  


 

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