In a world where consumers’ desires are shaping global mega trends and regulatory landscapes, and where responsible solutions can transform an entire product category, Ashland has clear stakes in the ground — with innovations that leap off the lab bench and into the field to deliver solutions that fuel your growth and delight consumers the world over.
Surrounded by product solutions and platforms that expand the possibilities of the personal care industry, speak with our expert solvers behind a range of newly launched solutions. Learn how they were derived and the ways they can help you unlock organic growth across key customer segments.
Whether you’re interested in sustainable sourcing, naturally derived ingredients or solutions that unlock new customer demand, Ashland will help you responsibly solve.
Introducing our newest natural product innovations:
liftyl ™ biofunctional – Premium rosewood extract from upcycled wood chips for ethno-genomic face sculpting
softhance ™ mr conditioning agent - Nature-derived, biodegradable conditioning agent that provides skin moisture retention and skin softness from skin cleansers
styleze ™ es-dura ingredient – Nature-derived, non-GMO and biodegradable breakthrough for durable hair styling in any weather
phyteq ™ raspberry one multifunctional - A nature-identical concept delivering skin care and antimicrobial benefits
saffragyl ™ biofunctional - Breakthrough innovation in oral care uses 100% natural and biodegradable upcycled crocus flower extract for daily gum care beauty
antaron ™ soja glyceride - Nature-derived, biodegradable, novel water-resistant film former, SPF booster and with color transfer resistance for sun care and color cosmetic formulations
sensiva ™ go natural – Antimicrobial blend with strong, broad-spectrum efficacy and multifunctional properties with moisturization
sustainable guar and puraloe ™ aloe vera - Ashland sustainable guar and puraloe™ aloe vera programs are two unique examples of innovative supplier partnerships that power sustainable, profitable growth for local farmers and small villages in India and Mexico