Maintaining good oral health is crucial for a healthy smile, as well as for overall wellbeing. Today’s consumers understand the connection between oral health and overall health.
In a recent survey of internet users in France, Mintel reported 81% of French consumers agree that not looking after one’s teeth can negatively impact general health[1].
Therefore, consumers want to stay on top of their oral care routines to prevent problems before they occur.
With prevention a key consumer focus, it is no surprise that today’s shoppers will frequently seek oral care products that address oral health issues. One survey reported that 38% of Japanese female consumers look for toothpastes that target oral health issues when shopping[2].
As such, today’s oral care products should engage with consumers looking to maintain a healthy smile.
Why ‘long lasting’ is crucial for oral health
Saliva is crucial to oral health. When saliva flow is reduced, oral health problems can develop[3].
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