It enables faster and more efficient wetting for improved detangling, alignment, and overall performance in both rinse-off and leave-on products.
This ingredient helps reduce water use and shortens cleansing routines while enhancing moisture, curl definition and manageability.
With easy-hance™ wetting agent, formulators reduce reliance on heavy oils and silicones.
During NYSCC, stop by the Ashland Booth #1521 and see a live hair demo of new easy-hance™ wetting agent
- Tuesday, May 19 – 10:30 am/ 3:30 pm
- Wednesday, May 20 – 10:30 am
Also ask for your A.I.-powered skin evaluation to determine your skin’s perceived age and get instant insights. Award-winning & major technological breakthrough, eternight™ biofunctional is first to focus on the humanin peptide for skin care.
Tied to longevity, this mitochondrial peptide is a key driver impacting the 12 hallmarks of aging. AI facial scanning shows skin looks up to 4 years younger in 28 days.
The first commercial innovation from the Ashland Multi-functional Starch Platform, stabileze™ s polymer is a starch based, multipurpose polymer offering viscosity control, emulsion stabilization and formulation suspension benefits at low use levels. The new-to-the-world polymer enables the creation of stable formulations while delivering an appealing sensorial experience.
Effisin™ em natural multifunctional is a 100% natural origin, water-soluble antimicrobial booster that enhances preservation, enabling easy incorporation into a wide range of formulations. Its broad pH stability (3–8) and very low use concentration (0.05% - 0.2%) allows formulators to standardize antimicrobial strategies across product lines - reducing cost, complexity, reformulation time, and raw material inventories..
Learn more or request a sample at ashland.com/nyscc26.
