Ashland responsibly innovates with cutting-edge platform technologies and personal care ingredients at in-cosmetics Global in Amsterdam

Published: 3-Apr-2025

Visit our booth 5C70 at in-cosmetics Global to discover how our capabilities can help transform your business

Ashland has been at the forefront of groundbreaking innovations for a century. Concepts that sprang from the imaginative brains of five generations of problem solvers, offering answers to the different challenges to enhance people's lives.

Ashland has laid the foundation for a brand-new form of innovation, an exciting new chapter that is future-focused and powered by ground-breaking scientific findings and sustainable technology. Bold concepts that address issues, provide outstanding results, and foster responsible growth for both our customers and us by considering the planet for future generations. 

Ashland new technology platforms empower our customers to reshape global megatrends and navigate a dizzying array of regulatory landscapes with true confidence. Don't just take our word for it. Challenge us. Visit our booth 5C70 at in-cosmetics Global to discover how our capabilities can help transform your business.

In addition, our latest sustainable innovations will be unveiled.

collapeptyl™ biofunctional

The first-ever hyalupeptide hybrid designed by molecular modeling, powered by the 2HP™ technology (Hyaluronic Hybrid Peptide) that mimics and boosts 20 collagen types. This vegan, PFAS-free, 99.7% natural collagen peptide solution instantly reveals glass-like glowy skin, corrects appearance of expression and deep wrinkles. This unique texturactive™ delivers not only exceptional visible performance but also a sensorial experience. 

texturpure™ sa-2 ingredient 

Conscious consumerism has made sustainable, naturally derived formulations a necessity in personal care. Yet, replacing synthetic ingredients like acrylate-based polymers without sacrificing performance has been a challenge.

Discover texturpure™ sa-2, Ashland’s next-generation biodegradable texturing and suspension agent for hair and body care. Building on Ashland's leading R&D expertise in polymer science and polymer applications, texturpure™ sa-2 delivers, a luxurious sensory touch, exceptional performance, sustainability excellence and effortless formulation.

sensiva™ sc 50 natural multifunctional

Ashland, pioneers of the groundbreaking EHG technology, unveiling sensiva™ sc 50 natural, the next generation solution designed to meet the growing demand for natural ingredients in personal care formulations. This 100% natural version of Ethylhexylglycerin serves as a replacement for synthetic type, offering a wide array of benefits. Sensiva™ sc 50 natural is a multifunctional solution that boosts antimicrobials and protects against malodor, ensuring long-lasting freshness. This versatile ingredient also acts as a perfume fixative, helping to lock-in fragrance for an enduring sensory experience. It also provides great emolliency, leaving the skin feeling soft and smooth while enhancing spreadability for effortless application.  

Visit our booth 5C70 and discover more here: Ashland.com/incos25

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