The US bath and shower products market experienced moderate growth in 2015, rising 3.7% in value to reach US$7.7bn, according to figures from Euromonitor International.
Strongest growth was in bath additives – products that allow consumers to relax and re-energise in a spa-like ambience, without having to go to the spa.
This category rose 10.9% to reach $889.3m.
Also registering a strong performance was liquid soap, which grew 6.4% to
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.