Ulta Beauty has expanded its global footprint with the opening of its first store in the Middle East.
Located at The Avenues – the largest shopping mall in Kuwait – the store launch follows a partnership between the US beauty retailer and international retail franchise operator Alshaya Group.
The 15,000sqft space will stock more than 300 beauty and wellness brands, including international names like Sacheu and Orebella.
As well as emerging local names, such as Arabic make-up line Asteri, and Emirati make-up and skin care brand Bex Beauty.
Following the Kuwait location opening on 7 November, the partnership will see Ulta Beauty and Alshaya Group open doors in the UAE at the Mall of the Emirates and Dubai Mall in early 2026.
Ulta Beauty is also set to debut in Saudi Arabia next year with a location in its Red Sea Mall, with plans in place to continue growth across the Middle East as part of the partnership.
Global expansion is a key aim for Ulta Beauty, with the company acquiring leading British beauty retailer Space NK earlier this year.
“Opening our first Ulta Beauty store in the Middle East is a proud moment for our brand and our partnership with Alshaya Group – and an important step in our global growth journey,” said Kecia Steelman, President and CEO of Ulta Beauty.
"The Kuwait store brings to life the unmatched experience our guests, associates and brand partners have cherished for decades in the US, while incorporating unique elements that are important to the local consumer.
“We are honoured to share our expertise for beauty with this vibrant and passionate new community through the hard work of the teams bringing it to life.”
Alshaya Group CEO, John Hadden, added: "Our fantastic new partnership with Ulta Beauty is another step forward for Alshaya Group as we bring the very best brands to the region.
“We know that beauty shoppers are excited for Ulta Beauty and can now experience the unique store environment and exclusive access to many brands for the first time in the region.”
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