Pure Beauty

Beyoncé’s hair care brand Cécred confirms UK launch via Space NK

The Grammy Award-winning artist’s hair care range Cécred, which is formulated with keratin recovery technology, will launch exclusively into British retail chain Space NK this month

Beyoncé’s hair care brand Cécred is entering the UK this month exclusively via Space NK.

The singer’s collection – which is based on keratin recovery technology that claims to moisture, strengthen and boost shine in all hair types and textures – will be available to shop via the British retail chain’s stores and website. 

Cécred revealed the news on Instagram on 15 September via an animation-style video which showed the brand’s product travelling to the UK.


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The caption read: “UK, get ready to make space! Cécred is exclusively launching at Space NK on 22 September – bringing transformative hair care for all.”

Grammy Award-winning artist Beyoncé launched Cécred in February 2024 as an eight-piece hair care line, before expanding into hair tools the following year.

The products are housed in light grey packaging with a pebbled, concrete-like surface.

In April 2025, Cécred landed in more than 1,400 Ulta Beauty stores and online in the US, marking the retailer’s largest-ever hair care rollout. 

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