UKLASH reports 300% YOY sales increase as lash category forecasts $2.39 billion value by 2027

Published: 27-Apr-2022

The UK’s best-selling lash & brow serum brand saw substantial sales growth across all categories during the pandemic - and continues to sell one product every 30 seconds worldwide

UKLASH is at the forefront of exponential growth within the lash category. A result of changing beauty trends during and post-lockdown, whereby ‘Zoom Face’ challenged traditional beauty ideals and the closure of salons and salon services inhibited professional treatments, consumers are continuing to spend more on their at-home lash habits.

With the false lash market predicted to register a growth rate of 7.30% by 2027, the need for innovative and effective lash products is evident.

However, UKLASH’s YOY 300% increase in sales reports indicates a growing need for an alternative to false applicator eyelashes, with consumers turning to ways to enhance their natural lashes at home.

UKLASH’s range of safe, easy to use and affordable serums have been proven to grow lash volume by up to 78%, garnering a loyal and repeat buying customer base around the world, in over 118 countries.

Category Leader

UKLASH has become the world’s fastest growing brand within the Eyelash and Eyebrow serum categories, according to retailers who stock the brand - Feelunique, Beauty Beauty and QVC, with one product from the UKLASH line selling every 30 seconds worldwide.

The brand has achieved worldwide recognition and appeal, with over 40,000 5-star reviews reported across e-retailers, e-comm and TrustPilot, plus multiple industry award wins and positive reviews from titles such as VOGUE, Glamour and The Independent.

UKLASH continues to report exponential international growth around the world with the UK and USA reported as the fastest growing markets for the brand, followed by Australia, Canada and Ireland.

How Does it Work

UKLASH’s success to date can be attributed to its potent ingredient formulas, available at low costs to consumers. Containing a signature blend of Peptides, Biotin, Vitamin B5 and Flower Extracts, UKLASH Eyelash and Eyebrow Serums work to stimulate length and volume growth and reduce fall out whilst moisturising and hydrating existing lashes and brows down to the root of the hair.

Our eyelashes and brows go through a cycle of around three months. This includes a growth phase, a transition phase and a resting phase; the resting phase is the time in which our hair begins to fall out, before new growth in the growth phase.

UKLASH serums work to reduce the fallout and encourage new growth, whilst strengthening and nourishing existing hairs during the resting phase. The brand’s Eyelash and Eyebrow serums are advised to be used once per day for 8-12 weeks to achieve best results.

Whilst the potency and results of UKLASH formulas rival even the most expensive serums on the market, which can cost up to 4 times more, it is important to the brand to keep costs affordable, ensuring that UKLASH products are accessible to as many consumers as possible.

Speaking of the launch, founder Nima Pourian adds:

“After years of working with different lash serum brands, I saw a gap in the market for a fun but functional brand. Inspired by my two sisters, who were always on the look-out for products to help amplify their lashes and brows, I wanted to create a cosmetic product which not only makes you look good - but is fun to use and is a problem solver too.”

“It was important to me to create a fun, colourful and creative lash serum brand that stands out and actually works. Spending most of my youth in the UK, which is today my second home, I wanted UKLASH to be a prominent British brand, and as the market has for many years been dominated by functional brands from the US - I wanted to inject some fun into the category.”

“With over 15 years of experience in e-commerce it was important to create a strong B2C beauty brand that will be globally offered online to everyone.”

Beyond Lashes

UKLASH cares for more than just lashes and brows - since launching in 2018, UKLASH has grown from a single category offering to launching NPD across multiple categories.

To date, UKLASH now produces the category’s leading Eyebrow Serum, followed by hair - with two product offerings - Hair Gummies and Hair Growth Serum, make-up with the launch of Volume Boost Mascara, Accessories and, most recently, a foray into skincare with Hydra-Gel Eye Patches.

What’s Next for the Brand

2022 is set to be another big year for UKLASH with the expansion of the brand’s existing product range. The brand’s goal is to become the number one go-to at-home brand for lash and brow enhancements.

UKLASH has already seen great international growth and has plans to grow further internationally and expand retailer partnerships across the globe.

UKLASH is available from, & with prices starting from £9.99



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