This week’s biggest beauty launches span skin care, fragrance, supplements and beyond, with a number of new releases from leading cosmetic brands.
Update your fragrance wardrobe with a new category offering from Bella Hadid’s Orebella and fresh additions to Dolce & Gabbana’s Light Blue fragrance line.
Skin care sees science-led innovations land with a longevity focus from Lancôme, a collection for over 30s by No7 and a gentle alternative to one or Paula’s Choice’s hero product.
Plus, collectibles and keyrings show no signs of slowing in popularity, as both Glow Hub and Dr. PawPaw introduce new beauty launches that double as accessories.
Read on to discover this week’s biggest beauty launches.
Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
Orebella

Bella Hadid’s fragrance brand has expanded beyond edp with the introduction of three Body & Hair Perfume Mists.
This new product category offering is an alcohol-free, bi-phase water-based fragrance collection, harnessing the brand’s ‘shake to activate’ formulas in a lightweight format.
Launching in three scents: sheer floral Gardenia’s Whisper, floral fruity Nectar Dew, and amber gourmand Golden Brulee.
Launching 12 April, £32 each, selfridges.com
Lancôme

Lancôme’s new Absolue Longevity MD range comprises five products to address both the invisible and visible signs of ageing, and help preserve the look of vitality and radiance, built around three targeted intervention models: Anticipate, Intercept and Reset.
Anticipate, for skin biologically aged