Cosmetics Business picks: 11 new beauty launches to know this April

By Lollie Hancock | Published: 10-Apr-2026

Skin care innovations from Lancôme and Paula’s Choice; collectible beauty accessories by Dr. PawPaw and Glow Hub; and fresh fragrances by Iggywoo, Dolce & Gabbana, and Orebella comprise this week’s biggest launches

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This week’s biggest beauty launches span skin care, fragrance, supplements and beyond, with a number of new releases from leading cosmetic brands.

Update your fragrance wardrobe with a new category offering from Bella Hadid’s Orebella and fresh additions to Dolce & Gabbana’s Light Blue fragrance line.

Skin care sees science-led innovations land with a longevity focus from Lancôme, a collection for over 30s by No7 and a gentle alternative to one or Paula’s Choice’s hero product.

Plus, collectibles and keyrings show no signs of slowing in popularity, as both Glow Hub and Dr. PawPaw introduce new beauty launches that double as accessories.

Read on to discover this week’s biggest beauty launches.


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Orebella 

Cosmetics Business picks: 11 new beauty launches to know this April

Bella Hadid’s fragrance brand has expanded beyond edp with the introduction of three Body & Hair Perfume Mists.

This new product category offering is an alcohol-free, bi-phase water-based fragrance collection, harnessing the brand’s ‘shake to activate’ formulas in a lightweight format.

Launching in three scents: sheer floral Gardenia’s Whisper, floral fruity Nectar Dew, and amber gourmand Golden Brulee.

Launching 12 April, £32 each, selfridges.com

Lancôme

Cosmetics Business picks: 11 new beauty launches to know this April

Lancôme’s new Absolue Longevity MD range comprises five products to address both the invisible and visible signs of ageing, and help preserve the look of vitality and radiance, built around three targeted intervention models: Anticipate, Intercept and Reset.

Anticipate, for skin biologically aged

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