UKLASH announces global launch at Boots

Published: 17-Apr-2023

The fastest growing and best-selling UK based eyelash serum brand, UKLASH, announced their global launch with leading British retailer Boots

UKLASH launches into 1300+ stores in the UK, Ireland & UAE, and online at

The retail partnership comes following the brand’s e-commerce success with stockists such as Beauty Bay, on which UKLASH is the best-performing brand to date across all categories, Debenhams, QVC and Sephora, where UKLASH is the best-selling brand in the eye make-up category.

UKLASH is available at and in selected Boots stores nationwide now.

  • UKLASH launches into 1300 Boots stores nationwide in the UK, Ireland & online at
  • The brand will also have visibility in UAE, stocked at 40+ Boots stores in the region
  • UKLASH has seen a 300% YOY increase in sales & revenue following the pandemic, during which interest in the at-home lash category grew exponentially
  • UKLASH sells one product every 30 seconds online, and has received over 40,000+ 5 star reviews
  • UKLASH is the most searched Lash Serum brand on search engines and is the most-trending serum brand on social media


UKLASH is a UK based, eye, brow and hair care brand, with a portfolio of best-selling and award-winning products to boost and grow eyelashes, brows and hair, and look after the delicate eye area.

Launching with just one product in 2019, the now award-winning brand hero, UKLASH Eyelash Serum, the collection has grown quickly to encompass a full portfolio of products including Eyebrow and Hair Growth Serums plus skincare and make-up accessories to care for the eyes and brows too.

UKLASH’s range of safe, easy to use and affordable serums are the global leaders in the lash & brow categories; 98% of customers have seen longer lashes in just 12 weeks of UKLASH use, and the brand’s Eyelash Serum has been proven to grow lash length by 55% and volume by up to 78%.
UKLASH works with independent chemists to create the best formulations and products that deliver outstanding before and after results, sourcing the best ingredients from suppliers as recommended by the chemists they work with, whilst keeping costs for customers low – no product within the range exceeds £39.99.

UKLASH is at the forefront of exponential growth within the lash category, the brand’s range of safe, easy to use and affordable serums have garnered a loyal and repeat buying customer base around the world, in over 118 countries.

The brand has achieved worldwide recognition and appeal, with over 40,000 5-star reviews reported across e-retailers, e-comm and TrustPilot, plus multiple esteemed industry award wins and positive reviews and support from leading editorial titles.

UKLASH has a community of engaged brand fans and ambassadors, and hundreds of before and after images and success stories, including customers who have used UKLASH to successfully grow back hair post chemotherapy, or following hair loss due to the menopause, illness, pregnancy or trichotillomania.


UKLASH’s partnership with Boots is the next step in the brand’s success story. Boots now stocks UKLASH’s hero products Eyelash Serum and Brow Serum in 1300 stores nationwide and online.

“We are excited to enter this partnership with Boots and expand our distribution into one of the leading beauty retailers in the UK. As a D2C brand, to date we have focused primarily on growing via online channels, but this partnership will allow us to become even more accessible to UK, Ireland & UAE consumers, who can now find us on the high street too.

Our new partnership with Boots comes as a direct response to consumer feedback, with many customers asking to see UKLASH in their local stores; there is no better retail partner than Boots to give us the nationwide exposure we need at this stage of the brand’s journey. Now, everyone can access our award-winning Lash & Brow serums, wherever they are in the UK, Ireland & UAE.” - UKLASH Founder, Nima Pourian


“We hope to continue the success we have had in the UK and become the category leader in new markets around the world. We are already one of the top performers within the lash category in Spain and we are also seeing great growth in markets such as Australia, USA and Ireland.
We will also continue to expand the range and launch more high-quality products at accessible prices, listening to our consumer’s needs and developing more products that best suit our community.” - Nima Pourian

UKLASH is available at and selected Boots stores now; UKLASH Eyelash Serum and Eyebrow Serum are both priced at £37.99.

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