Pure Beauty

Trinny London makes return to London’s high street with beauty ‘takeover’

By Becky Bargh | Published: 26-Apr-2022

New pop-up is the label’s first own-brand space to hit the market since the launch of its skin care line, which will take centre stage

Trinny London, the beauty brand of fashionista and British journalist Trinny Woodall, is poised to welcome customers to its first pop-up since before the pandemic.

Taking centre stage at London’s Vinyl Factory, Soho, will be the brand’s skin care line, which hit the market in February, complete with two cleansers, three liquid exfoliators and a trio of serums.

For just three days, from 10-12 May, visitors and members of the brand’s ‘Trinny Tribe’ will be able to discover its collections and hear from a panel of experts, as part of the Trinny Talks sessions.

Details of the talks and speakers are yet to be released.

“I am beyond excited to welcome you to Trinny London Land – our first-ever immersive experience,” said the beauty entrepreneur.

“From shopping our new skin care collection to learning from some of my expert friends in our Trinny Talks sessions, get ready to step into our world – all is not quite as it seems.”

Trinny London makes return to London’s high street with beauty ‘takeover’

Traditionally an online brand, Woodall made her debut on London’s high street back in 2018 with her first-ever pop-up dedicated to her stackable colour cosmetics line.

The space played on the founder’s love for citrus-based fragrances – as well its branding – with lemon and white brick walls and lemons on display throughout.

Her brand has also inked an in-store deal with British department store chain Fenwick.

Skus are currently available at Fenwick’s Newcastle, Brent Cross, Bond Street and Colchester stores, UK.

In 2019, the brand also made its debut across the pond at John Barrett in New York, US.

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