Michelle Feeney describes how her Floral Street label captured two of Van Gogh’s masterpieces in fragrance form
Fragrances can be inspired by many things – a specific place or time, a mood, a person – but what about the art works of great masters? The paintings we have been familiar with since childhood in text books and galleries? How does a brand begin with the process of capturing the essence of these?
Here, Michelle Feeney, founder & CEO of Floral Street, explains how her brand recreated not one, but two of Vincent Van Gogh’s masterpieces in fragrance form.
As an independent, sustainable, British fine fragrance brand I was so honoured when the internationally renowned Van Gogh Museum in Amsterdam approached us.
The art of Van Gogh is one of the most accessible, with around 95% global awareness, and Floral Street offers fine fragrance that’s accessible to all.
Art is such an inspiration in the world today with immersive experiences and modern interpretations, and when you unite that with ethical expertise and an appreciation and love of nature, it’s the perfect partnership.
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