The top news stories that gripped the beauty industry in 2018

By Sarah Parsons | Published: 19-Dec-2018

Cosmetics Business looks back at top the stories which made the headlines during 2018

As part of the exclusive annual Cosmetics Business Future Trends report, Sophie Maxwell, Futures Director of creative design and branding agency Pearlfisher, predicts the next steps of social, the importance of holistic branding and tips on ensuring a legacy.
As a direct descendant of Rurik the Viking, the man responsible for establishing the Russian monarchy in 867 AD, Prince Niclas Massalsky’s is a blue blooded family. But unlike his historical forebears, royal Russian responsibilities were not to be in this prince’s future. Cosmetics Business finds out why the prince pledged his allegiance to beauty…
Mally Roncal, (pictured) the celebrity make-up artist and owner of Mally Beauty, believes in leading with love. Her unashamedly glass full approach to business may seem a little too extroverted for some, but her sunny disposition has made Mally Beauty a success on QVC. Here Mally discusses her RuPaul collaboration, drag culture and leadership...
We have an addiction to waste, but did you know the concept is only 70 years old? Tom Szaky, CEO of TerraCycle, shares how brands can create a circular economy for a sustainable tomorrow.

Lush has been forging the sustainable path in 2018. The UK-based brand unveiled a naked make-up counter concept, two stores dedicated to the free plastic-free movement and extended its packaging-free range to include lipsticks.
Unilever’s first brand launch in 20 years, Love Beauty and Planet, was inspired by the personal care giant’s Sustainable Living Plan, which aims to improve the wellbeing of one billion people, half its environmental impact and enhance the livelihood of millions of people by 2020. The recyclable brand includes a vegan formulation made from ethically sourced ingredients.
L'Oréal broke into farm to face beauty with the launch of Seed Phytonutrients. The sustainable skin and hair care brand has positioned itself as a small business ‘funded’ by the giant, that aims to protect seeds from over-commercialisation.

via Instagram / @kyliejenner

Deciem founder and CEO Brandon Truaxe was been removed from his post by a court order put forward by Estée Lauder Companies (ELC). ELC, which owns 28% of the brand owner, sought legal action in Canada after months of volatile social media posts and business decisions.
Cosmetics giant L’Oréal sued internet-hyped skin care brand Drunk Elephant for the infringement of one of its patents. The alleged infringement related to Drunk Elephant’s C-Firma Day Serum, which L’Oréal claims violates a patent it filed 2015 concerning L-Ascorbic Acid, a form of vitamin C.
Kylie Jenner (pictured) faced a lawsuit for allegedly copying another beauty brand owner’s product idea. The 21-year-old and founder of Kylie Cosmetics has been accused by US indie brand Sheree Cosmetics for imitating its glitter eyeshadow palette Born To Sparkle.

Is moss the future of anti-pollution skin care? MossCellTec No. 1 is the new active ingredient from Mibelle Biochemistry, based on moss cells produced by biotechnology. The ingredient contributes to cell nucleus health, with the nucleus being involved in regulating important cellular processes. It helps skin to adapt to climatic changes.
This year IFF-Lucas Meyer turned back the clock on greys. Greyverse, a-MSH biomimetic peptide, acts on the two main causes of hair greying by stimulating the melanogenesis process and reducing oxidative stress in the hair bulb to improve the production of melanin and increase the quantity of pigments in the hair shafts, resulting in darker coloured hair.

via Instagram

Heidi Morawetz (pictured), one of Chanel’s most iconic make-up artists, passed away at the age of 79. She was responsible for creating the Rouge Noir nail polish and the Le Blanc de Chanel primer. Morawetz helped pioneer the idea of using cosmetics as a fashion statement in its own right.
Beauty industry leaders and celebrities paid tribute to hairstylist Oribe Canales. The acclaimed salon and brand owner helped to define iconic 1980s supermodel look and the larger-than-life JLO persona.

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