The Body Shop is celebrating its 50th anniversary with the launch of a new celebrity-fronted ‘Grow Wild’ campaign, which aims to empower women.{PIC ID="2"
The British beauty retailer’s marketing campaign stars singer-songwriter and author Paloma Faith, who is fronting the campaign as one of the brand’s ‘Wildflowers’, chosen for using her voice to support women’s causes.
The ‘Grow Wild’ campaign has also launched alongside The Body Shop’s new brand ethos called ‘Rebellious by Nature’, which claims to highlight the business' history of “challenging strict beauty standards”.
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This is an aspect of the brand that The Body Shop wanted to reignite in 2026, Alia Hawa, Chief Commercial and Brand Officer, told Cosmetics Business.
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