Kiko Milano opens first New York City store in a decade

Kiko Milano has opened the store in a push against the throwaway culture of beauty pop-ups, and plans to establish its next store in Miami, Florida, later in September

Kiko Milano, the Italian make-up brand, is opening its first permanent store in New York City after more than a decade on 5 September.

The 1,700 sqft store is located in the heart of the Soho neighbourhood of Lower Manhattan, and features a lilac-tinted theme with classic Italian archways and Milanese stainless steel.

Kiko Milano has opened the store in a push against the throwaway culture of beauty pop-ups, opting for a permanent location rather than a “temporary marketing moment”.

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A Kiko Milano company statement read: “New York Fashion Week means brands are everywhere – but mostly for a moment.

“Chanel is launching a fragrance pop-up in the Meatpacking District.

“Mikayala Nogueira and Sephora are throwing parties around town. Here today, gone next week.”

To mark the new store, Kiko Milano will host a ‘Grand Opening’ event from 5-7 September, offering free beauty products, personalised engraving, and Italian-inspired make-up services.

The company statement continued: “Kiko Milano is bringing a little bit of Milan to downtown NYC to celebrate the opening of its newest US destination.”

Kiko Milano will open its next location in Miami, Florida, later in September with a nightclub-like aesthetic.

The opening follows Kiko Milano naming singer Madonna as its Global Brand Ambassador in June to fuel the Italian make-up brand’s next phase of growth, which includes entering US retailer Macy’s.