The Body Shop has tapped into the nostalgia beauty trend and relaunched one of its most beloved scents from the 1990s, Dewberry.
The beauty retailer’s updated Dewberry collection is said to retain the original’s “unmistakable juicy notes” in a new formula and texture, as well as the debut of a first-ever Dewberry perfume mist.
The launch comes amid a nostalgia boom in the beauty industry, with the British body care brand receiving “thousands of requests” for Dewberry to return, Shimon Kalichman, Brand Marketing & Communications Specialist at The Body Shop, told Cosmetics Business.
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