Activated charcoal, whether it be in powder form or formulated into toothpaste, really kickstarted the oral care category’s movement from functional to fabulous.
One of the brands riding this wave has been British brand Whites Beaconsfield, founded at the end of 2019 by brothers Ollie and Toby Brittan, and Tom Jansons.
The fledgling company enjoyed revenues of £4m in just one year and plans to expand across Europe and into the US.
In this article, the Brittan brothers explain all about the activated charcoal used in their brand’s Activated Charcoal Polish and similar products.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.