Kao Corporation has expanded its Asia Pacific reach through its debut Molton Brown flagship in Indonesia.
The store opened on 22 December 2024 at Ciputra World Surabaya, a shopping destination in the country's second-largest city in East Java.
“The launch represents another milestone in Kao's Global Sharp Top Strategy, which focuses on establishing leadership in premium market segments through high-value offerings,” Kao Corporation said in a statement.
The store features a ‘Fragrance Playground’ which uses augmented reality (AR) technology to animate fragrance ingredients and educate visitors.
The space also implements Molton Brown’s recent ‘Artists of Note’ campaign, a collaboration that highlights its identity as a “fragrance-first” brand.
The campaign showcases hero scents interpreted through the lens of British creators, including Jewellery designer Gala Colivet Dennison and poet Dr John Cooper Clark.
“It also supports its Cosmetics Business’ strategic focus on the growth categories of luxury fragrance and premium skin care,” the statement continued.
“Molton Brown, renowned for its heritage, quality and fragrance expertise, is poised to redefine luxury fragrance in Indonesia.”
Molton Brown’s expansion into Indonesia also includes plans to develop its amenity offerings with luxury hotels in Bali.
This initiative forms part of Molton Brown’s broader Asia Pacific growth, with recent launches in Malaysia, Hong Kong and Macao.
The brand will also make its debut in Singapore and Thailand in 2025.