The best brands at Cosmoprof Bologna 2024: Beauty's largest industry event

By Sarah Parsons | Published: 25-Mar-2024

The trends and beauty brands to know from the Italian show as discovered by Cosmetics Business' Managing Editor

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I was in Bologna, Italy, for four days last week, discovering the beauty brands showcasing their products at Cosmoprof Worldwide. 

Of all the lotions, potions, and concepts on display at beauty's largest trade show, I have found this collection of products to be exemplary. 

These brands are eye-catching, they are novel, or they may highlight a wider trend shaping the industry. 

They may exhibit beautiful packaging or unique storytelling, or the product's creator may have simply seen an everyday problem and was able to solve it with a product that helps relax, protect or boost. 

This is the best of Cosmoprof Worldwide 2024.

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