The Cosmetics Business Trend Report showcases what your competitors are doing and how they're doing it successfully.
The Trend Report is a valuable resource for founders, marketing and brand managers, business development managers and researchers who need to keep abreast of the latest beauty industry trends in order to stay competitive.
To read each report, subscribe here.
How does the Trend Report help you get to where you need to be?
You will gain a comprehensive insight into all the key beauty and personal care categories.
The reports provide insights into topics that become relevant to the industry as circumstances change - e.g. the impact that the cost of living crisis and inflationary factors are having on beauty consumers (see January 2023 report).
The hero section of the Trend Report are the 5 key trends, which equip readers with insights that will inform their decision-making, e.g. inspiring product development or brand strategy.
Sample articles from various Trend Reports:
Brands are obsessed with Gen Z, but not for the reason you think
Gen Z's influence, both on the industry and in their own households, is winning beauty’s prized older consumers – their Gen X parents
Published in: Skin Care Trend Report
Worth a nibble? Wellness brands are biting into the snackable skin care trend
A growing appetite for on-the-go snacks with functional benefits is unwrapping opportunities in beauty
Published in: Beauty Supplements Trend Report
Budget beauty: How own-brand lines are swooping up shoppers
Beauty shoppers are switching to own-brand to save money – and retailers are ready for them with a host of new launches
Published in: Budget Beauty Trend Report
Meet beauty's new overachievers: Hypertasking hybrids
Hybrid beauty products thrive during recessions, but the next breed will turn up the volume on multitasking in 2023
Published in: Future of Beauty Trend Report
Sign in to CosmeticsBusiness.com OR subscribe to read each report in full
