Latest in Oral Care

Waken names TV presenter Rylan Clark Creative Director in new brand partnership

The partnership with the broadcaster comes as the brand ramps up its mission to transform the oral care category with high-performance products

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Lush fights for trans rights and visibility with new campaign

The UK beauty retailer’s campaign is focused on creating a more ‘positive vision’ of the world for trans individuals and raising money to support the community
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Listerine shown to reduce plaque and gingivitis in diabetics

The Kenvue oral care brand’s 12-week clinical trial is the first to evaluate the efficacy and safety of Listerine in patients with diabetes

Cocofloss rebrands as Cocolab to better reflect broad oral care offering

The Californian brand launched with floss in 2015, but has since expanded into other oral care segments
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Why the oral microbiome is the next focus for probiotic brands

Amid the rise of #TeethTok, and the shifting interest beyond the gut to the mouth microbiome, dental probiotics are becoming a new supplement trend

Cosmetics Business reveals the top 5 supplements trends of 2025 in new report

NAD+ shots, bovine colostrum, vitamin patches, GLP-1 support and more, the latest supplements trends are smashing the boundaries between beauty and wellness

Bulldog founders' oral care brand Waken secures £950,000 funding

The brand, which was founded in 2019 by Simon Duffy and Rhodri Ferrier, specialises in mouthwashes, toothpaste and brushes

Primal Life Organics snapped up as Society Brands' first beauty acquisition

Primal Life Organics was founded by nurse Trina Felber and her husband, Josh, in 2012
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Cosmetics Business Picks: the 8 new beauty tools and devices to know

Cosmetics Business takes a look at the latest at-home beauty tool launches, across skin, hair, body and teeth

Pure Beauty Global Awards 2025: Finalists announced

The highly anticipated reveal for the finalists of the 2025 Pure Beauty Global Awards has officially been published in the April edition of <em>Pure Beauty</em> magazine

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Colgate-Palmolive signs agreement with NASA for oral and skin care innovation

Technologies could help maintain or improve the health and wellbeing of astronauts, but also be helpful to the general public

Colgate first FMCG group to have emissions targets approved by The Science Based Targets initiative

The SBTi is a coalition of the CDP, United Nations Global Compact, World Resources Institute and WWF

Superdrug and P&G team up to bring smiles back to children with cleft palates

The retailer and brand owner will donate 10p for every Oral-B product sold to provide children with essential surgery and care in partnership with Operation Smile
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How oral care is brushing up on sustainability

Cosmetics Business spotlights the new formats and materials making oral care more eco-friendly
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DIY dentistry: How new tech will bring dental treatment into the home

Dental crises are deepening, but devices featuring AI-based guidance and at-home professional support could spot oral health issues before they become problematic
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How plant-based and superfood ingredients are spicing up toothpaste launches

Brands are brushing up on the benefits of using botanical extracts to link oral care with whole-body health
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5 ways skin care is transforming oral care

'Skinification' has come to oral care. Cosmetics Business reveals how it is sinking into innovation
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How to make a natural toothpaste

Weleda Pharmacist Evelyn Liddell explains what goes into a natural toothpaste

Sponsor content

Roquette Beauté unveils new product applications and benefits

During the 2023 edition of in-cosmetics global Roquette Beauté showcased its expertise in sustainable beauty and invited visitors to travel through the kaleidoscope of...

Oral care: BASF supports the mouth’s mineral balance

Enameguard binds to the surface of enamel and can be used in toothpaste and mouthwashes

Oriflame opts for Albéa Greenleaf 2 tube for oral care relaunch

The Swedish brand's Optifresh toothpastes now come in the recyclable, reduced-plastic tubes

Symrise launches SymReboot OC, its first processed probiotic dedicated to oral care

The use of probiotics in oral care products is becoming more widespread and global consumers are embracing the benefits

Albéa launches the first PE cap for oral care market

This new PE cap replaces traditional PP caps

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