USP is delighted to welcome back Sylvia Orasche to our demo creation team. She is a familiar face who originally joined our company in 2010 and was instrumental in building a thriving portfolio of successful partnerships. After some impactful years of contributing her innovative mindset in Marketing, Sylvia is returning to DEMO creation, bringing with her a fresh perspective and a wealth of experience.
In Sylvia's previous role, USP primarily focused on personal care with on-skin testers. Now, as a dynamic, hybrid, full-service demo creation company, they provide bespoke solutions that not only educate and engage, but also translate intricate product science into powerful narratives. These demos are tailored to use science to draw various audiences, including consumers, influencers, and internal teams, while blending physical experiences with cutting-edge digital technology.
Reflecting on her journey with USP, Sylvia shared, “My career here has been an incredible journey of growth and learning, working alongside some of the most creative and innovative teams. Moving back to demo creation just feels like a natural next step. It allows me to merge my insights on market trends with the thrill of direct customer engagement. I’m excited to bring our evolved demo solutions to life, showing how USP can transform science into narratives that captivate every audience.”
“Sylvia’s decision to rejoin demo creation was driven by her passion for direct engagement and crafting tailor-made solutions that bridge product potential with consumer needs,” said Diego Kanda-Diwidi, CEO of USP. “Her deep understanding of our brand’s journey and evolution will be pivotal in shaping client interactions and expanding the impact of our comprehensive demo offerings.”
In addition to physical demo experiences, USP’s robust demo video capabilities have set a new benchmark, enabling brands to share real product demos, that are not influenced by CGI or manipulation, with audiences anywhere in the world. This step forward from traditional, in-person engagements, positions USP as a leader in both physical and digital product demos.
Marking an exciting chapter for USP, Sylvia’s addition to the team reaffirms our commitment to innovation and excellence. For more information about USP Solutions and how they can elevate your brand's demo strategy, book an appointment with Sylvia Orache here.
