Undergoing a paradigm shift, changing not only the vision and mindset but also evolving into a dynamic, hybrid, full-service demo creation company, working hand-in-hand with major players worldwide.
Founded in 2003, USP Solutions has continuously pushed the boundaries of innovation, initially pioneering paper-based beauty trait testers that revolutionised consumer engagement to educate, and recommend products to consumers, making the shopping experience more personalised and interactive. Over the years, USP Solutions has evolved to meet the ever-changing demands of brands, their consumers and technology.
The company has since then evolved with its marketing demos, evolving from paper-based solutions to sophisticated sensors for product testing. This evolutionary journey integrated with time AI face scanning and web applications, that marked the dawn of 'phygital' marketing—a seamless blend of physical and digital experiences.
In 2023, USP Solutions underwent a paradigm shift, transforming its vision, mindset, and technologies. Evolving USP Solutions' position with its new innovative approach that focuses on translating complex scientific concepts into accessible demos, solving communication challenges and elevating marketing and R&D professionals to hero roles.
“With this shift USP has gone from being creative manufacturers to demo creation experts that has opened a multitude of opportunities.” said Diego Kanda-Diwidi, CEO of USP Solutions. “Today, we are influencing our ideal customers to speak our language and to rethink this company not as an agency but as a reliable, innovative, professional company able to talk, not only in their language but also in the language of their audiences.” Said Diego Kanda-Diwidi USP’s dynamic CEO.
USP has established a clear process that insƟls trust in the market. They evaluate, ideate, develop and deploy, no matter the category or the challenge. "We aim to inspire professionals worldwide to see us as the main source of ideaƟon for the incredible science behind their products," states Kanda-Diwidi. "As we empower our people, we empower our customers, leading to remarkable success stories."
Join the Revolution
USP Solutions invites you to join this revolutionary journey. Find out how the innovative solutions from USP can elevate your brand and produce memorable customer experiences. Find out more about what they do and how they do it here: https://www.uspsolutions.at/
