Mexican luxury interior fragrance brand Aromaria has announced the opening of its first European flagship store in London.
The store will open on 28 November 2024 and is located on the popular shopping strip Regent Street.
Aromaria is a family run business, led by founder and President Ana Patricia Nikaido.
Nikaido created Aromaria in 2010 when she was writing a novel about a perfumer who lost her sense of smell;, Nikadio said this is when her love for fragrance started.
Her sons Jorge and Rodrigo Nikaido are leading the expansion.
The interior fragrance brand has nine stores in Mexico and one recently opened in Miami.
The brand says the new store located in the Quadrant Arcade in Regent Street will offer customers an immersive, luxury shopping experience along with an opportunity to create their very own bespoke scents.
The products Aromaria produce range from candles, room sprays and smart diffusers that control the scent in homes automatically.
The brand says these scents can also be controlled from the consumer's phone.
The brand produces its fragrances in Grasse in France, widely known as the fragrance capital of the world.
Aromaria said it was thrilled about the opening of its first European store in London.
“This expansion isn’t just about opening a new store, it’s about improving people’s life in one of the most vibrant cities in the world”, the brand said on its website.
Founder and President Ana Patricia Licona said: "When I founded Aromaria, my dream was simple yet powerful: to create fragrances that connect people to themselves and the world around them in meaningful ways".
"Aromaria began as a small, family endeavor in Mexico, inspired by a deep passion for the art of scent and its ability to uplift the spirit. Opening our flagship store on Regent Street is a dream realized—not just for me, but for my family and everyone who has believed in this journey".
"This store represents years of dedication and growth, and I am filled with pride knowing that our vision will touch lives across the world. Aromaria’s journey is only beginning, and I am excited to see what the future holds.”