USP Solutions

Activities: Marketing

USP Solutions, a pioneer in innovative marketing for the personal and home care industry, has transformed into a hybrid full-service demo creation company. Originally boosting consumer engagement with paper-based testers, they now integrate sophisticated sensors, AI face scanning, and web applications to blend physical and digital marketing experiences. This shift enhances their ability to translate complex scientific concepts into accessible demos, positioning them as a reliable partner for global brands

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USP Solutions empowers marketing and R&D in the consumer goods industry by transforming complex product science into engaging live demonstrations and providing credible, comparative demo kits and assets. We take the initial claims and manage the entire process, offering expertise in demo ideation, crafting real demo videos, creating dynamic product and claims demos, and curating captivating digital experiences.

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USP Indicator Solutions GmbH USP Indicator Solutions GmbH USP Indicator Solutions GmbH

 

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  3. 64% of consumers find it 'difficult' to buy sustainable beauty products More than half of consumers today prioritise buying eco-friendly and cruelty-free skin and hair care, but brands could be missing out with unclear packaging, according to a...
  4. Beauty routine searches spike on Pinterest as autumn draws in A new survey reveals increase in searches for acne, stretch marks and body hair positivity - all up by more than 150%
  5. Lancôme lands singer Olivia Rodrigo as global brand ambassador The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand

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Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

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Skin Care

Redefining demo creation expertise in the FMCG and beauty industries

USP Solutions, known as a trailblazer and acknowledged in the industry as the foremost Demo Creation Expert for brands in the FMCG and beauty industries, continues to set industry standards with its extensive consulting, ideation, development, and deployment of demo assets
Marketing

Leading the future by combining experience and innovation for revolutionary demo solutions

USP Solutions, a leader in innovative and sensory marketing solutions for the personal and home care industry, has been diligently working towards its groundbreaking transformation that has launched the company into a new era of demo experiences
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