Sweets disguised as skin care emerge from Japan

Published: 12-Jan-2015
Packaging Skin Care

Trend could create new opportunities for cosmetics packaging companies

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It's the discreet sweet that's been designed to tackle with the issue of snacking embarrassment in the workplace. But the latest innovation to emerge from Japan could also signal fresh opportunities for cosmetics packaging companies as the trend for food and beauty hybrids gains ground.

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Beauty’s growing hunger for food and beverage partnerships

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From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat

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