The Sustainable Beauty Coalition has launched an initiative to tackle beauty industry waste.
In March 2025, the coalition will launch ‘The Great British Beauty Clean Up’ a collaboration between beauty brands and retailers designed to drastically reduce the waste created by the beauty industry.
The British Beauty Council’s The Courage to Change Report claimed that the beauty industry produces over 120 billion units of packaging across the world that mostly ends up in the landfill.
The beauty industry makes up a third of all landfill waste and 70% of beauty waste fails to be recycled.
The clean up will help to increase consumer and industry knowledge and awareness on using recycling points and also refill elements in beauty products.
The British Beauty Council has confirmed that 21 retailers including L’Occitane have shared interest in taking part in the recycling initiative.
As part of the ‘The Great British Beauty Clean Up’ the British Beauty Council has set up an interactive map on its website, where consumers can search the nearest recycling schemes across the UK.
The clean up will launch during Waste Week, which runs from 3 March until 9 March.
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