Sustainable Beauty Coalition goes after ‘misleading’ greenwashers with Planet Positive Beauty guide

By Becky Bargh | Published: 2-Nov-2021
Sustainability Regulatory

Framework debunks terms and buzzwords used by brands to inflate their eco-friendly credentials

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Beauty shoppers can now make better informed sustainable choices when consuming cosmetics thanks to a new guide published by the British Beauty Council’s (BBC) Sustainable Beauty Coalition.

Dubbed Planet Positive Beauty Guide, the framework aims to tackle

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