This cutting-edge solution is aimed at elevating customer satisfaction and driving sales growth for salons and dermatology rooms.
Key Takeaways:
- Skin Match Technology launches in-store product guide for salons and dermatology rooms.
- Personalised product guide for skincare that offers enhanced customer experience and boosts sales in-store.
- A 2018 study by Vitals reveals that clients wait an average of 18 minutes and 13 seconds.
- A digital product finder can provide personalised recommendations based on the customer’s type, treatment, or specific needs.
- Personalised product recommendations help promote products tailored to individual requirements and will lead to product sales.
The skin care recommendation guide is designed to be easy to use, with customers activating a simple QR code on their mobile phones to take a brief quiz about their skin needs, allergies, and sensitivities. The algorithm then provides them with personalised product recommendations from the salon's inventory, including renowned brands such as La Roche-Posay, Vichy, CeraVe, SkinCeuticals, Dermalogica, L'Oréal, Fekkai, Shu Uemura, Kérastase, and Redken.
The guide offers an immersive shopping experience, allowing customers to discover products in a relaxed environment while waiting for treatments. This improves the overall experience and increases product purchases.
Through personalised recommendations based on hair type, skin concerns, and specific needs, sensitivities and allergies the product guide promotes products tailored to each individual.
Dermalogica and luxury hair salon MAD Hairstyling have already integrated this innovative product guide into their locations in Switzerland, offering customers a seamless and personalised shopping experience.
"We wanted to use Skin Match Technology's in-store product recommendations because it aligns with our commitment to providing
exceptional customer service and tailored skincare experiences. The personalised guide enhances our customers' journey, offering them the best product options based on their unique needs and preferences. This strategic partnership helps us deliver superior service and strengthens customer loyalty" said Katy Winter, Digital Marketing Manager at Dermalogica.
For more information about this new digital solution and how it can benefit your salon, studio, or spa, contact:
Skin Match Technology
- Website: https://www.skin-match.com/salons
- Estella Benz, CEO / Co-Founder
- Phone: +41 78 81 81 505
- Email: estella@skin-match.com
