Profile
As a trusted AI and software provider, we offer affordable tools that prioritise transparency in product information, personalised service and ingredients, all in a way that aligns with your brand's values. We gather extensive data on products, ingredients and consumer preferences, building our own robust network of valuable information.
Based in Switzerland, we bring neutrality to the beauty industry and lead the way in AI technology focused on skincare, haircare, body care, foundation, makeup and fragrance. Our focus is on transparency, inclusivity and providing unique consultations to help consumers find the right beauty products for their needs.
With our beauty-industry-centred artificial intelligence, Skin Match Technology, we bring value to businesses through a comprehensive approach. Our B2B clients benefit from tailored and interactive consumer experiences across various channels, including online platforms, mobile apps, in-store screens, digital marketing, email campaigns and social media channels.
Skincare finder
Easy-to-integrate Skin Care Quiz Application for Beauty E-Commerce
Our Skin Care Finder quiz recommends both the perfect routine and products for your customers. It provides detailed, transparent product information so that they can purchase with confidence.
Skin Match Technology Skin Care Finder Integrates seamlessly into your e-commerce store, no matter the platform, and instantly increases conversion rates and average order value.
- Personalised routine recommendations that Increase conversion rates and average order value
- 24/7 access to your personalised dashboard with valuable insights
- 5-minute painless integration without a developer
Our Skin Care Finder uses a customisable quiz to get to know your customers’ unique needs and preferences to recommend the perfect skincare routine with the right products. Here’s why e-commerce stores that use Skin Match experience an increase in conversion rates:
✓ Highly personalised recommendations customers love
✓ Detailed explanations for every recommended product
✓ Build trust by offering relevant products
Powered by Our Sophisticated Algorithm & Backed by Industry Experts
Personalised product recommendations and ingredient transparency in beauty e-commerce has never been more important.
72% of consumers want a brand to explain what the ingredients in a product do
80% of respondents indicating they are more likely to do business with a company if it offers personalised experiences
60%+ of consumers want brands to identify sources for its ingredients.
We’ve worked with industry-leading dermatologists and allergist to develop a system that, combined with our 50,000+ decoded ingredients, accurately matches your customers to your products based on their preferences and unique needs.
82% of customers who did Skin Match Technologies quiz are happy with the recommendations. Those happy customers become loyal customers who bring you recurring revenue.
Our skin care finder is not only easy to integrate — using it is just as simple and easy! You will gain 24/7 access to your personal dashboard where you can access valuable insights data including:
✓ Daily products matched
✓ Daily users and CTA click-through-rates
✓ Best performing products
✓ Skin type distribution
✓ Most wanted skin care benefits
On top of that, you will be able to edit your quiz content and design on demand.
Rausch haircare finder
Haircare finder
Our Hair Care Finder application recommends both the perfect haircare routine and products for your customers and provides detailed, transparent product information so that they can purchase with confidence.
Our software Integrates seamlessly into your website, no matter the platform, and instantly increases conversion rates and average order value.
Our Hair Care Finder uses a quiz to get to know your customers’ unique needs and preferences, and then recommends personalised hair care routine with relevant products from your inventory.
We use a holistic approach to finding the right hair care products based on customers individual needs. We analyse all products to build the perfect routine taking into account allergies, sensitivities, needs, personal preferences, lifestyle and other important topics to find the perfect matching hair and scalp care products for your customers.
✓ Inclusive hair type analysis
✓ Hair & scalp needs
✓ Sensitivities & allergens
✓ Full hair & scalp care routine
✓ Pregnancy ingredient check
✓ Clean beauty preferences
Powered by Our Sophisticated Algorithm & Backed by Industry Experts
Using personalised product recommendations and ingredient transparency, to give customers exactly what they need has never been more important.
63% are spending more online since the start of the pandemic in 2020
80% indicate they are more likely to do business with a company if it offers personalised experiences
60%+ of consumers want brands to identify the source of product ingredients
We make recommendations relevant by providing product benefits based on the consumers personal needs. Including but not limited to: sensitive scalps, allergies, personal preferences, hair type and more.
82% of customers who did Skin Match‘s quiz are happy with the recommendations. Those happy customers become loyal customers who bring you recurring revenue.
Book a demo and find out how our Skin Match quiz can drive more loyal customers to your store!
CAIA shade finder
Shade Finder
The Shade Finder That Integrates Seamlessly & Wins More Customers
Our innovative shade finder seamlessly integrates into your product detail page, providing an unmatched user experience that sets your brand apart.
- Instantly increase conversion rates
- Quick & simple integration - no developer required
- Gain access to valuable analytics insights
- Works on all platforms
Our shade finder goes directly in your product details section and uses a customisable question flow as well as our extensive product and ingredient database. Within seconds, it matches your customers to their perfect shade. The result? Increased trust, satisfaction and revenue.
1. Get personal
Create a custom question flow and use skin type, coverage and other customer preferences to recommend the perfect shade.
Gain access to our extensive database from which customers can select a product or brand they already use and get accurate recommendations.
2. Recommend with accuracy
Your customers now have the perfect shade!
Our massive database of 112 different skin tones and over 60,000 ingredients makes sure their ethical and personal preferences are considered.
3. Convert & upsell
Convert your customers at a 30% higher rate and use our upsell feature to increase the order value.
Surveys show that 98% of customers are satisfied with their recommendations, meaning they’ll be back again as loyal customers.
Foundation Finder
The Foundation Finder That Integrates Seamlessly & Wins More Customers
Take your shopping experience and e-commerce KPIs to the next level with our highly personalised and accurate foundation finder that covers your entire inventory and goes ingredient deep.
- Instantly increase conversion rates
- Quick & simple integration - no developer required
- Gain access to valuable analytics insights
- Works on all platforms
Sometimes the question is not just only finding the correct Shade. Customers have unique needs when looking for a Foundation, like whether a product is vegan, suitable for sensitive skin, and if it helps with their dry skin. We have built an extensive database with 112 different skin tones and over 50’000 Ingredients that enable us to combine skin care-related topics with shade matching.
Explore the matching capabilities
- Color matching
- Coverage
- Consistency
- Skin type
- Allergies & sensitivities
- Ethical preferences
- Budget
What brands do you cover?
The Foundation Finder is built on using an extensive product database that covers over 11,000 foundation products and 112 different skin tones from big-name brands like M.A.C Cosmetics, Urban Decay and Bobbi Brown to smaller indie brands like CAIA, Coola or natural brands like Dr. Hauschka.
How does it compare to a virtual try-on Skin Match Technology
We use a questionnaire that empowers your customers to answer questions related to their skin, allergies and ethical preferences so that you can give your customers the most accurate recommendations.
Additionally, your customers can pick the foundation brand they already use to find the best shade available in your store.
Virtual Try-On
A virtual try-on’s matching ability is reliant on selfie photos, which often results in poor recommendations.
Here are a few reasons why virtual try-on’s just don’t work as well:
- Colours appear differently on a screen
- A virtual try-on requires the user to be without makeup, which excludes the majority of the day and 70% say they do not want to upload a photo.
- Filters and bad lighting affect the appearance of the skin tone, resulting in inaccurate recommendations.
- Most importantly, 97% of our client’s customers say they are happy with the foundation they matched with Skin Match!
INCI Explainer
Ingredient Lists Simplified & Explained for Everyone
Our easy-to-integrate software adds ingredient lists and explanations directly to your product page.
Empower your customers with ingredient transparency, build trust and drive sales.
- Full ingredient list & explanations for every product
- Complete design control
- Quick & simple integration for all platforms
With over 60,000 ingredients decoded and over 100,000 products in our database, we’ve got all your products covered so that you never have to source an ingredient list from a brand again.
Using information such as source, utility, effect and ingredient group, we deliver explanations for each ingredient that everyone understands.
Clean Beauty
Clean Beauty Concepts Made Easy
Clean up your branding — highlight clean beauty product claims with icons, “free from” or “free of” lists, and ingredient lists with explanations. Give your customers the information they need so that they can purchase with confidence.
- Automated claims based in data for all your products
- Complete “free from” or “free of” lists (SLS, dyes, parabens, etc)
- Ready-to-use icons
- Quick & simple integration for all platforms
Customer demand for clean beauty concepts is evident by how brands have increased their transparency significantly over the years.
In fact, 60% of online beauty shoppers have particular cosmetic preferences, and more than half are looking for cruelty-free products.
Skin Match Technology uses its database of 60,000+ decoded ingredients to automatically add relevant clean beauty information directly to the product detail page with ready-to-use icons.
This clean beauty concept displays the clean beauty icons within the product details section so that conscious consumers can tell that the product is for them right away. The result? Experience increased customer trust and satisfaction, and a boost in e-commerce revenue.
The clean beauty concept experience goes a step further with the “free of” or “free from” Ingredients List. This is a list of ingredients that do not appear in products and can help your customers purchase with confidence.
The “free of” or “free from” list is a part of the clean beauty solution that is dedicated to providing the extra information your consumers need in order to purchase with confidence.
It shows that you as a retailer take responsibility for your customer’s right to information. It is imperative to provide consumers with a list of essential information about a cosmetic product before their purchase is final. This essential information includes the composition of the product and the INCI list
14 Icons Ready-to-Go
- Pro Animal
- Pro Nature
- Pro Ocean
- Vegan
- Coral-Safe
- Waterless
- Cruelty-Free
- Micro plastic-Free
- Palm Oil-Free
- Organic
- Sensitive Skin
- For All Skin Types
- Fragrance-Free, Alcohol-Free
Social Chatbot
Bring Personal Product Recommendations to Social Media Campaigns!
Through our collaboration with Superstarbots we have launched social media packages that allow personalised product recommendations directly within Messenger on Instagram and Facebook.
- Get personal and proactive on social media
- Enhance your engagement and account visibility
- Get first customer acquisitions without leaving social media
- Increase sales directly from social media followers
Let your customers find products without leaving social media
Messenger allows users to access the quiz instantly without leaving the platform. This convenience encourages more people to participate in the quiz, leading to higher completion and conversion rates.
For more information,
Email: questions@skin-match.com
Phone: +41 44 585 38 07
Web: www.skin-match.com