Sarah Creal Beauty, the brand founded by top beauty executive Sarah Creal in 2024, has launched exclusively with Space NK in the UK and Ireland.
The luxury make-up and skin care range formulated for women 40-plus is now available to purchase at the UK beauty retail chain, as well as on sarahcrealbeauty.com.
Creal is a product developer with more than 30 years of beauty industry experience under her belt, and is known as the executive behind make-up lines for Tom Ford, Bobbi Brown and Victoria Beckham.
Sarah Creal Beauty claims to offer high-performance products, priced from £28 to £75, that focus on wear, repair and moisture.
All have been clinically tested and photographed exclusively on women aged 40-plus.
Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.
Hero products include bi-phase brightening essence Moisture Source, illuminating serum broad spectrum sunscreen Brilliant Repair Shield SPF 50, and creamy kajal longwear liner Eyes Up.
Plus, concealer and complexion enhancer Face Flex and volumising long-wear tubing mascara Back of the Cab.
“After years of developing products for some of the biggest names in the beauty industry, I began to notice that a lot of my go-tos were simply no longer working,” said Creal.
“Concealer was too dry or creasing, lipstick was travelling, blush was drying and disappearing, mascara was leaving ‘panda eyes’.
“The products had not gotten worse, but my needs had evolved.
“One morning, I sat up in bed and said aloud: ‘Why is no one talking to me? Where are the aspirational, cool luxury brands for women my age?’”
Since launch, Sarah Creal Beauty has won more than 20 industry awards.
