Victoria Beckham has stated the muse behind her beauty brand’s latest launch, Blush Stylus, is daughter Harper (who is rumoured to be working on her very own skin care line).
Victoria Beckham Beauty’s new blush stick claims to deliver a flush of colour with precision due to its slim tip, taking inspiration from the brand’s cult-favourite Contour Stylus, which comprises the same narrow design.
The Spice Girl-turned-entrepreneur said it was 14-year-old Harper Beckham who came up with the idea to extend the Stylus franchise with the addition of a cream blush.
“Now, I would love to take all the credit for this product but I cannot,” Victoria said in a Victoria Beckham Beauty Instagram video posted on 13 June.
“It was actually my daughter when we were sitting around the development table and she was playing with Contour Stylus.
“She said to me, ‘mummy, wouldn’t it be cool to create a cream blush in the same stylus as contour?’
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“And I actually thought that was a really, really good idea because I do love to draw on my face.
“I love how I can really get a precise application. I think that is why so many of you love contour.
“This is so cool. It has completely changed my opinion of blush. Thanks Harper.”
This is not the first time Victoria has spoken about Harper’s interest in beauty.
Last month, Victoria opened up about Harper’s “dreams” of launching a skin care brand on the Emma Grede podcast, Aspire with Emma Grede, explaining her teenage daughter’s passion for skin care was born from personal struggles with acne.
Rumours first began swirling that Harper could be launching her own beauty brand in October 2025 when trademark applications for ‘HIKU by Harper’ were filed.
Model wearing Victoria Beckham Beauty's Blush Stylus
What is the USP of Victoria Beckham Beauty’s Blush Stylus?
Victoria Beckham Beauty’s Blush Stylus comprises an ultra-smooth creamy formula which claims to melt on contact with the skin.
It offers a sheer-yet-buildable pigment made from plant-based lanolin, which forms a protective barrier on the skin to lock in moisture, and vitamin E acetate, which defends against free radical damage.
It can be blended with fingertips or a buffer brush, providing easy application.
Blush Stylus comes in five shades: peach-coral pink Fresco; bright bold pink Fiore; classic rose Rossa; warm terracotta clay Sienna; and deep berry Rubino.
It costs £38 and is available to buy at victoriabeckhambeauty.com.
