Rituals is launching a limited-edition bath and body care Alchemy Collection this autumn.
Infused with an amber and myrrh scent, the collection will be available from 7 October and comprises a body cream, face wash, candle, foaming body wash and face wash and perfume.
It also includes a saltstone diffuser, which releases a continuous fragrance blend of cinnamon, white orchid and amber.
Rituals was inspired by the ‘art of transformation’ with Alchemy, which also has seen the Dutch beauty brand take a more luxurious direction with its packaging and formulation.
“We have definitely leant into a more sophisticated look, which comes across a lot more mature than our regular lines,” Annemarie Forsyth, Managing Director UK & Ireland, told Cosmetics Business.
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