Revlon Group has appointed Michelle Peluso CEO to lead its “next phase of growth”.
From 4 November, she will succeed Elizabeth Smith, who has been serving as interim CEO and Executive Chair of the board since August 2023.
Smith’s appointment came after the embattled company exited its Chapter 11 bankruptcy proceedings last year, which eliminated more than US$2.7bn in debt from its balance sheet through an agreement with lenders.
Peluso has 22 years of strategic and operational experience for global brands.
She joins Revlon from US chain CVS Health, where she works as Executive VP and Chief Customer and Experience Officer.
Peluso is also a member of the board of directors for footwear brand Nike.
“Michelle is a terrific leader and brings significant retail and digital experience to Revlon that will be critical to our future growth and success,” said Smith, who will remain as Executive Chair for Revlon Group.
“With a clear strategic direction set for the company, strong progress on our transformation, a deeply talented leadership team in place and exciting opportunities in front of us, now is the right time for this transition.”
Perluso has also held global CMO roles at technology companies IBM and Citi, and CEO titles at digital commerce pioneers Travelocity and Gilt.
“It is an honour to lead Revlon and its collection of powerful brands at this important time in the company’s history,” said Peluso.
“I look forward to working with the full Revlon team – as well as our retailer, supplier and distribution partners – to further unlock the growth potential of our brands and meet the moment for the next generation of beauty and wellness lovers.”
Revlon Group is the owner of Revlon, Elizabeth Arden, Mitchum and Almay.
The company also holds fragrance licences for Britney Spears, Elizabeth Taylor and Juicy Couture.