Cosmetics brand Almay (Revlon, Inc.) announced that grammy winning singer Carrie Underwood is joining the brand as Global Brand Ambassador.
She will represent the full portfolio of products including 2014 launched, and will feature in global multimedia campaigns across television, print in-store, digital and social network platforms.
Julia Goldin, Global Chief Marketing Officer at Revlon, says of Underwood: “Carrie embraces Almay's approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed make-up junkie who likes to try out new looks in her spare time.”