Cosmetics Business reveals the 5 latest hair care trends in new report

By Jo Allen | Published: 8-Oct-2021 Featured companies: The Red Tree Consultancy
Media Hair Care

Knowledge-thirsty consumers and disruption-hungry innovators are driving a new wave in hair care, and it’s just getting started. This report reveals how brands can get ahead of the curve

You need to be a subscriber to read this article.
Click here to find out more.

Report introduction: At a glance

What's in this report?

Introduction

Top 5 trends:

1. Curl power

2. The regimen revolution

3. Menopausal hair care

4. Building bonds

5. Store appeal

Country highlights

Outlook

Key challenges addressed

Hair care is thriving. Running on a tide of science-backed and health-oriented innovations, dynamic young brands and strong consumer appetite, hair care is one of the only beauty and personal care categories to have continued growing throughout 2020. And in 2021, global sales are accelerating even further.

Global value and growth, 2021

Luxury hair care is the most dynamic segment, fuelled by brands such as star player Olaplex, which expanded rapidly over the past year and posted growth of 171% for the first half of 2021.

Premium brand Davines grew 35% in the first four months of the year versus 2020, Aveda’s online sales grew strong double digits in the 2021 fiscal year and the L’Oréal Group stated that Kérastase sales were ‘particularly dynamic’ in the first quarter of 2021.

But for all the positive news, the category is still facing some key challenges. Kantar has tracked the impact of salons reopening on at-home hair colourants, and in the UK the segment lost one million shoppers this year – equating to a £32m fall – as consumers returned to having their hair professionally coloured.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled...
  • Companies:
  • L'Oreal
  • Solvay
  • Estée Lauder Companies
  • Euromonitor International
  • Marks and Spencer
  • Kantar
  • Mintel International Group
  • Procter and Gamble
  • Unilever
  • Avon Products
  • Philip Kingsley Products
  • A S Watson
  • NPD Group
  • Ulta Beauty
  • Harrods
  • WGSN
  • Tony Maleedy Hair
  • Prai Beauty
  • Davines
  • Olaplex
  • Mielle Organics
  • Nylahs Naturals
  • Flora and Curl
  • Wizz and Co
  • Only Curls
  • Be For Innovation
  • Briogeo
  • Camille Rose
  • Bleach London
  • Afrocenchix
  • ByteDance
  • The Inkey List
  • Shaz and kiks
  • Champo
  • Better Not Younger
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Move over Y2K, Rivals’ 80s glam is party season’s nostalgic beauty trend

Read more
The success of streaming service Disney+’s adaptation of Jilly Cooper’s ‘bonkbuster’ could further boost eighties hair and make-up trends

Trending Articles

  1. Provital presents Keradeep: Unveiling deep protection for invisible hair strength Have you ever wondered what exists beyond what our senses can perceive? This is where the universe of the invisible comes into play, a hidden dimension in which other realities exist. A perfect example of this concept is the molecular structure of hair
  2. Cosmetics Business reveals the top 5 hair care trends of 2024 in new report Expensive 'glass' hair, the new era of anti-frizz, and prestige brands' reinvention of the hair loss category are among the defining hair care trends this year
  3. Goodbye pumpkin spice make-up: Pinterest predicts the biggest autumn beauty trends Fall-inspired flavours are out as consumers are predicted to embrace glossy and Japanese-inspired beauty looks
  4. Slick Gorilla unveils new game changing cream styler Slick Gorilla, the men’s innovative hair care brand, known for creating game changing hair products, are excited to announce the launch of their latest product, the Cream Styler
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 6 beauty launches tapping Wicked and Gladiator II Lush launched its Wicked bath and body collection in November, and Paul Mescal is fuelling the mini-mullet craze with his hairstyle in Gladiator II

Relevant companies

See more

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Move over Y2K, Rivals’ 80s glam is party season’s nostalgic beauty trend

The success of streaming service Disney+’s adaptation of Jilly Cooper’s ‘bonkbuster’ could further boost eighties hair and make-up trends
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 6 beauty launches to know in November

Maya Jama and Rimmel have joined forces on a new cosmetics collection inspired by astrology, while David Beckham adds a new edp to his fragrance line-up
Hair Care

CeraVe breaks into hair care with five-part collection

The new anti-dandruff and hydrating products have been described as a ‘natural progression’ for the L’Oréal-owned drugstore brand
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

K18 on life under Unilever and global expansion plans

The biomimetic hair science brand’s CEO Suveen Sahib on being acquired by a beauty giant, expanding K18’s market reach and breaking into the styling category
Hair Care

Unilever Prestige names Mary Carmen Gasco-Buisson CEO

The beauty and retail industry veteran joins the consumer goods business on 1 November and replaces former division head Vasiliki Petrou
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The new era of high-tech dry shampoos

Dry shampoos are transforming from a mere styling aid to a comprehensive hair care solution, with scalp health, odour technology and sustainable applicators coming to the fore
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

20 extravagant beauty advent calendars for 2024

Advent calendars are now a festive tradition for beauty brands, with the launches more elaborate every year to delight shoppers, win over press and outdo competitors
Subscribe now