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Colour Cosmetics
Selena Gomez’s Rare Beauty crowned 2025’s most popular celebrity beauty brand
The actor’s cosmetics and fragrance line took the top spot thanks to its continued commitment to breaking down unrealistic beauty standards, beating Kylie Jenner’s Kylie Cosmetics, Rihanna’s Fenty Beauty and Hailey Bieber’s Rhode
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Retail
Branded beauty toys are the next cult status purchase – for now
With Space NK and Tatcha creating limited-edition branded toys to mark company milestones and launches, Cosmetics Business explores if these items can become mainstay beauty merchandise and rival viral bag charms Labubu and Jellycat
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