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Packaging
Why foundation packaging design is getting a big rethink
Rare Beauty, Refy and Clarins are among the brands bringing fresh packaging innovation to the complexion category, which has traditionally seen little deviation from the basic form, driven by demand for accessible and personalised products
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Marketing
Rare Beauty and Haus Labs among beauty’s most inclusive brands. Here’s why…
SeeMe Index’s annual Inclusivity Index for Beauty revealed that Selena Gomez and Lady Gaga’s beauty brands are leading the way when it comes to inclusivity, while Kylie Cosmetics, Chanel and TirTir leave room for improvement
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Colour Cosmetics
Beauty’s growing hunger for food and beverage partnerships
From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
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Colour Cosmetics
Why Hailey Bieber’s Rhode was among the top-performing US brands on social in February
Influencer marketing platform Traackr has unveiled the top-performing US brands on social media based on creator marketing in February 2026, with Hailey Bieber’s Rhode and Selena Gomez’s Rare Beauty both reporting growth
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