Rare Beauty

Activities: Colour Cosmetics Retail

Trending Articles

  1. Fenty Skin issues playful response to surprise k-beauty eye patch innovation race Fenty Skin, Glow Recipe and Huda Beauty have all teased new hydrogel eyepatch products that are served up in slices via a grinder-style K-beauty innovation in packaging that...
  2. Kim Kardashian confirms Skims Beauty launch date Kardashian hinted at what is to come from Skims Beauty in June 2026, through the fabrics and prints featured in her clothing line’s collaboration with artist Aurel Schmidt
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    The next generation of hybrid lip stains has arrived A fresh flush of innovation in lip stains and tints is seeing a new hybrid breed that blend long-lasting colour, hydrating comfort, and a range of finishes, writes Julia Wray
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    From Fenty to Tower 28: Inside foundation’s post-‘clean girl’ glow-up Natural-looking and feeling mattes, Gen X-friendly hybrids and buildable coverage take centre stage as consumers seek ‘clean girl’-era skinification with 2010s-influenced...
  5. Interparfums scores Puma global fragrance license Previously, L’Oréal and Procter & Gamble have produced fragrances under the Puma brand name

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Skin Care
Rare Beauty and Tower 28 make-up products awarded National Eczema Association Seal of Acceptance

Rare Beauty and Tower 28 make-up products awarded National Eczema Association Seal of Acceptance

The US non-profit patient advocacy organisation, which supports those affected by eczema and atopic dermatitis, said the expansion of its Seal of Acceptance into colour cosmetics reflects what it has been hearing from the community
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Marketing
Is dog merchandise beauty's next big flex?

Is dog merchandise beauty's next big flex?

As beauty brands such as Jo Malone London and Glossier continue to launch products for our furry friends, Cosmetics Business uncovers how dog-focused beauty merchandise has become a surprising subcategory within the industry
Fragrance
Selena Gomez’s Rare Beauty unveils second eau de parfum Rare Beginnings

Selena Gomez’s Rare Beauty unveils second eau de parfum Rare Beginnings

Fruity-floral eau de parfum Rare Beginnings has been launched to ramp up the beauty brand’s fragrance offering, following the success of Gomez’s first scent, Rare, in July 2025. It is available exclusively at Sephora
Colour Cosmetics
Rare Beauty taps Off Campus star Ella Bright as first brand ambassador

Rare Beauty taps Off Campus star Ella Bright as first brand ambassador

Selena Gomez’s make-up and skin care brand has put actress Ella Bright, who stars in Amazon Prime’s series Off Campus, at the centre of its ‘Made you Blush’ campaign for its best-selling Soft Pinch Liquid Blush
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend

Gen Z are still the most sought-after beauty demographic, but for influence, not spend

With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Packaging
Why foundation packaging design is getting a big rethink

Why foundation packaging design is getting a big rethink

Rare Beauty, Refy and Clarins are among the brands bringing fresh packaging innovation to the complexion category, which has traditionally seen little deviation from the basic form, driven by demand for accessible and personalised products
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Marketing
Rare Beauty and Haus Labs among beauty’s most inclusive brands. Here’s why…

Rare Beauty and Haus Labs among beauty’s most inclusive brands. Here’s why…

SeeMe Index’s annual Inclusivity Index for Beauty revealed that Selena Gomez and Lady Gaga’s beauty brands are leading the way when it comes to inclusivity, while Kylie Cosmetics, Chanel and TirTir leave room for improvement
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