Prada Beauty is hosting a UK pop-up to promote its popular fragrance and make-up products.
The ‘Prada Picnic’ in London shopping destination Covent Garden is said to “immerse” visitors in the luxury Italian fashion house’s skin care, make-up and fragrance collection.
The activation will include experiences that explore the brand’s Paradoxe Eau de Parfum and its sell-out Astral Pink Optimizing Lip Care.
Complimentary ice cream will also be given to all attendees, as well as chances to win prizes.
The Prada Picnic pop-up will take place from 7 to 9 March at Covent Garden’s Piazza.
It will be open 11am to 6pm on Friday and 10am to 6pm on Saturday and Sunday.
Prada is best known for its handbag, clothing and perfume lines.
The company entered the make-up and skin care space in 2023 with a range that includes eyeshadows, lipsticks and foundations, alongside serums, creams and cleansers.
It was created in collaboration with make-up artist Lynsey Alexander, who was appointed as Global Creative Makeup Artist and brand ambassador.
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